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Client Success
Client Success

THE BRAND
BEHIND THE
BRANDS 

JOIN SOPHELLE AT

nrf logo 2025

Guiding Retail Transformation Through Expert Consulting

Meet our experts and explore how our
retail strategy, solution selection, and
no-surprises implementation
can accelerate your digital transformation and drive omnichannel success.

Sophelle NRF Booth Map

We're excited to share what we’ve been up to at NRF 2025 in New York City (January 14-16).

Visit us at Booth #1237 

BOOK TIME WITH
OUR EXPERTS

Joe Dela Cruz

Executive Vice President, Group Leader, Retail Solutions

Joe knows retail systems inside and out, using his strong vendor relationships to drive results for brands like Donna Karen and Polo Ralph Lauren.

Alice Kwak

Vice President, Practice Leader,
Customer & Marketing Strategies

Alice is a customer strategy pro, helping retailers like Tiffany & Co. and American Express unlock untapped potential and drive next level-success.

Robin Kamen

Practice Manager, Business
Innovation Strategy

Robin is a visionary who sees digital transformation beyond technology, using her expertise and a hands-on approach to enhance marketing, operations, and drive growth.

Ken Kantor

Practice Manager, Digital Marketing

Ken is a technical digital marketing specialist with 25+ years at Time Warner and IBM, using personalized ecommerce, SEO, SEM, CRM, and social strategies to supercharge CRO and drive growth.

Chris Corbin

Vice President, BI & Data Analytics
Practice Leader

Chris is a transformer turning complex data into actionable insights, helping brands like J. Jill and Alex and Ani make smarter decisions and drive sustainable growth.

Dan Sackrowitz

Vice President, Practice Leader,
eCommerce Profitability

Dan is all about driving real profitability, not just sales, by aligning marketing, merchandising, and technology to maximize ecommerce growth and achieve sustainable, measurable success.

EMPOWERING
OUR EXPERTS

Doug Weich

Founder & CEO

Guiding top retailers through complex business challenges, Doug leads retail transformation as Founder and CEO of Sophelle, A thought leader in omnichannel retail and innovation, Doug is regularly featured in media like ABC World News and chairs the NRF’s Associate Member Council.

Jeffrey Neville

President

Driving results through process change and technology innovation, Jeff helps retailers optimize ecommerce, SaaS, and growth strategies. With 25+ years of experience, he guides business models, marketing, and IT teams through agile, cloud, and DevOps, transitions, empowering organizations to succeed and scale.

Dennis Raynor

Vice President of Sales

Helping clients succeed through a collaborative, problem-solving approach, Dennis identifies key challenges and quantifies solutions. With 30+ years of enterprise sales experience, he delivers optimal ROI, ensuring clients reach their most critical goals and achieve lasting growth.

WORK WE CAN’T
WAIT TO SHARE

Led Bassett Furniture’s digital transformation by implementing an ecommerce platform, PIM solution, and enterprise data integration, streamlining operations and achieving a 25% increase in online sales.

Kate Bolles

Kate Bolles

Vice President, Practice Leader
Digital Commerce Strategy & Operations

Printemps

Implemented a rapid vendor evaluation and integration process for Printemps’ U.S. launch, streamlining operations and improving market agility, resulting in a successful store opening and enhanced customer experience.

Joe Dela Cruz

Joe Dela Cruz

Executive Vice President, Group Leader, Retail Solutions

Worldwide Golf

Developed a unified loyalty program for Worldwide Golf, enhancing customer engagement across multiple brands and positioning the company for a competitive advantage and long-term growth.

Alice Kwak

Alice Kwak

VP, Practice LeaderCustomer
& Marketing Strategies

Marie Nichole

Revitalized Marie Nicole Clothing’s sales with a new digital marketing strategy, optimized operations, and a robust analytics stack, driving a 10% sales increase and a 2-point margin boost.

Dan Sackrowitz

Dan Sackrowitz

VP, Practice Leader
eCommerce Profitability

Century 21 Department Stores

Revamped Century 21’s retail operations by implementing Jesta I.S., and transitioning tech infrastructure in under 6 months, ensuring readiness for the crucial 2024 holiday
season.

Joe Dela Cruz

Joe Dela Cruz

Executive Vice President, Group Leader, Retail Solutions

SOLUTIONS WE’RE
EXCITED ABOUT

Shopify

Booth #6405

Salesforce

Booth #939

Booth #6327

Booth #5357

Corporate Office

945 Concord Street,

#1214 Framingham, MA 01701

PHONE: 508.875.5700

EMAIL: info@sophelle.com

New York Office

5 East 22nd Street, Suite 25G
New York, NY 10010

PHONE: 646.216.5060

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