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A PARTNERSHIP SUCCESS STORY
Ensuring Printemps flawless entry into the U.S. Market
Industry:
Leader in fashion, luxury, and beauty products
Size:
20 retail locations
across France
Multi-year Digital Transformation:
Add services overview here
33
VENDORS
evalauted
19
RFPs & DEMOS
facilitated
8
PARTNERs
(finalists)
5
MAJOR
application areas
THE OPPORTUNITY
Printemps, a storied name in the global luxury retail industry, was establishing its first U.S. store. The vision was to create an “exceptional experience” for both customers and sales teams. This involved equipping staff with tools for quick transactions and easy access to customer information, ensuring superb service at every step. To achieve this, the company needed innovative solutions to enhance operational efficiency, streamline vendor selection, and swiftly improve sales recruiting and performance management, ultimately fulfilling its brand promise.
“Bringing a legacy luxury brand into a new market is no small feat. For
Printemps that meant building a best-in-class customer experience while
juggling complex vendor selections and operational integrations—all on an
ambitious timeline”
Joe Dela Cruz
Executive Vice President, Sophelle
THE APPROACH
RAPID VENDOR EVALUATION
Led a swift selection process, evaluating 45 vendors across eight key solution areas.
EXPERTISE UTILIZATION
Leveraged deep institutional knowledge andexpertise from trusted IT partners to facilitate quick transitions into implementation and program management.
COHESIVE INTEGRATION
Coordinated efforts among nine independent vendors to ensure seamless integration across various solution areas.
AGILE TEAM STRUCTURE
Utilized our lean and agile team to
collaborate with Printemps’ U.S. venture, driving flexibility and innovation in a startup-like environment.
"We worked closely with the Printemps team to move quickly and make sure every solution supported their vision for a seamless in-store experience."
Joe Dela Cruz
Executive Vice President, Sophelle
THE RESULTS
STREAMLINED OPERATIONS:
Achieved significant operational efficiency, reducing implementation time for new solutions.
ENHANCED VENDOR COLLABORATIONS:
Fostered improved collaboration among vendors, leading to quicker response times to market changes.
STRENGTHENED MARKET AGILITY:
Enabled Printemps to adapt rapidly to an ambitious store launch date, reinforcing its reputation as a leading luxury retailer.
SUSTAINABLE GROWTH POSITIONING:
Positioned Printemps with runway for quickly garnering sales and growth through successful orchestration of independent vendors and swift adoption of innovative
solutions.
COMPETITIVE ADVANTAGE:
Established Printemps as a modern luxury brand able to deliver exceptional experience for its customers as well
as for its Printemps teams.
“With the right strategy in place, Printemps is on track to launch its U.S.
flagship, backed by a scalable, efficient tech stack, ready to deliver the
luxury experience customers expect.”
Joe Dela Cruz
Executive Vice President, Sophelle
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